TOGETHER
WE RIZE
LESS MONEY
MORE VALUE
We don’t confuse cheap with cost effective. Cheap stuff costs less and breaks down more easily. High value stuff costs less and lasts longer. We take less profit to make our modern, fun tech more affordable for our customers. As much as possible, innovation shouldn’t put products out of reach.
LESS DISRUPTION
MORE CONNECTION
We value connecting our riders to all that rolls, slides, glides and flies them in whatever environment they choose. From their neighborhoods and skate parks, to mountain slopes and urban alleys, we elevate their experience with a somehow familiar feeling developed with some uncommon innovation and care.
LESS HYPE
MORE REAL
There’s nothing wrong with fancy packaging and hot influencers promoting product. We simply choose to be our true selves so that our products can help our customers to live authentically as well. If it’s wrapped and pushed from a place of real, we can get behind that.